SEO And Content Marketing

SEO And Content Marketing

January 18, 2022

What About to Discuss:

Introduction

The world of digital advertising and marketing is constantly evolving and changing over time. New ways of marketing are being found and made all the time. But in a world where there is an overwhelming amount of options for marketing and advertising your content, website, or product or whatever it is that you’re trying to get out there, how can you possibly know what is right for you and what is the most effective and efficient way to get your content and have a higher reach among your target audience and your competitors? It is pretty hardly competitive these days, so what is the perfect way to get the desired recognition? I have one word for you my man, well it’s an abbreviation but you know what I mean. It’s a little thing called SEO.

It’s the holy grail of the digital marketing business. The minute you finish working on your SEO strategy, you’ll probably have more reach than Johnny Depp himself. We’ve talked about it in detail in previous blogs but what the hell, let’s dive back into it. First of all, let’s start with a quick reminder of what SEO is then we’ll move to discuss the ins and outs of it in detail.

What Is SEO?

To be crystal clear, SEO is a short form for search engine optimization. It’s simply the process of optimizing your website to gain more followers and to gain a much higher reach than your current one on any search engine out there.

But take my advice, focus on Google and Google only because studies show that 92% of people use Google to look up things online. Once you optimize your website to be SEO friendly and Google friendly, your website will show up at the top of the search results for people without having to pay a penny to do so.

It will be organic. You see the thing with Google is that it uses things that are called crawlers or bots. These crawlers go through every single website that they can find on Google and they keep all the information they’ve gathered about these websites in a stash. After that, they start analyzing these pieces of information in all sorts of different categories to filter the most reliable websites that are not useless to the users in any kind and they take these websites and hang them up on the first page of the search results to save you the time you’d spend looking for these reliable websites. Because no one can do that filtering process. And here is where SEO comes to play.

When you optimize your website to be SEO and Google friendly and post high-quality content that is authentic and reliable, these crawlers will trust you, and gaining their trust and friendship should be your main concern. Once these crawlers consider you as their friend, you’ll be at the top of the SERP (search engine result page) in no time. Can you imagine the amount of money you’d save if you work on a good SEO strategy? Not to mention that you’ll be a nightmare to your competitors of course.

Try that creative and new marketing method and tell me that it isn’t the smartest method out there.

It’s highly effective and has guaranteed results and it works out for everybody, that if you do it right of course. Some people might say that it is a kind of gambling, especially to the ones who haven’t had an experience with it before and are only first-timers, and that’s fine but take my word for it, it’s worth the try and it’s surely here to stay.

It’s the future of the digital marketing and advertising industry and it’s only going to get better and evolve. Think of it as the cryptocurrency thing, people were like this is a total waste of time and money, but look at the owners of that currency now! If you were smart enough, everything would work out for you, you just have to believe in the new things and just read between the lines. Ok now enough yapping about what it is, let’s see what makes up a great SEO plan so you can set foot on your journey to the top of the charts.

How To Make A Good SEO Strategy?

As a start, it’s pretty hard to come up with a great and effective SEO strategy that is so on point. Especially if you’re completely new to this field, you’re not a guru yet! But it’s alright, let me tell you about a few steps that will guide you through the beginning of this journey. It’s ok not to be a pro at first, but at least you’d start on the right foot right? Now let’s count through them.

  • Focus On Keywords:

Before you do anything, the first thing you should start with is knowing your keywords. Start doing comprehensive research about all the keywords and the questions and everything else that is remotely related to your business that people use to look it up on search engines. Make up a list of those words and questions, then the next step would be analyzing all of them one by one to narrow them down to the most relevant, common, and effective keywords. Once you get that done, start putting those keywords in all the right places.

The thing about keywords is that they are a double-edged sword, use them in the wrong way and they’ll be doing the opposite effect for you so be very smart and careful using them. They should be in your URLs, content, metadata, and social media. Always keep in mind that you should never be stuffing those keywords into everything, they should be mentioned in the right place with the right amount of times. Once you stuff them and use them excessively Google’s crawlers will start taking you off the good guys’ list and you’d start losing your traffic gradually.

  • Write High-Quality Content:

For you to be on the top of your game, you have to be different. Everyone’s providing all sorts of services these days so you have to be unique and bring something new to the table to impress your customers and/or followers and get their attention. Provide them with reliable information that they’ve never thought they needed, or mention some stuff that people never mentioned before. In short, be creative and be different from your competitors.

  • Keep Your Content Updated:

Always remember to do so. keep your content updated with new info, new keywords, new everything. Because the world is constantly changing in a way that even a few facts can change sometimes, so to stay authentic and reliable, you have to keep track of that change and update your old content to keep it fresh and useful.

  • Work A Little Hard On Your Metadata:

When you search for something on Google, for example, the results that will show up consist of a page title and a small description underneath it, that’s called metadata. Metadata is the thing that determines whether the user will click on your web page or not.

Keep that info crystal clear and put the right keywords in it and you’ll be in the safe zone.

  • Improve User Experience:

It’s pretty simple if a user enjoyed his experience on your website he’d definitely be back for more. It’s not just about the content, it’s also about the flexibility of your website, the aesthetic side of the website, the mobile friendliness, etc… If you want people to be coming back for more, your website should be a very interesting, easy-to-use place.

  • Hire A Professional:

You’ve done your part, but to be honest it’s not enough. In the end, you’d never be as knowledgeable and experienced as a professional in the business. Hire an experienced SEO specialist and let him do the magic for you. He knows best

With that out of the way, let’s take a look at what makes up a bad SEO strategy and could be harmful to your business and its rates, shall we?

What Makes A Bad SEO Strategy?

Just like there are tons of methods and techniques to up your rankings, there are plenty of other ones to destroy them all. Here’s a list of things you should consider avoiding while you’re making your SEO strategy. You should consider them all.

  • Excessive Use Of Keywords:

As I’ve mentioned earlier in the blog, keywords are a double-edged sword. They can either take your rankings to the top or destroy them. If you use them excessively, Google’s crawlers and the algorithms will think you’re tricking them and they’ll immediately forget all about your existence. Don’t mess with the big boss, take my word for it.

  • Bad Experience For The Users:

Google is always aiming to keep a satisfying and unique experience for its users. If these users had a bad experience surfing through your website, they’ll keep bouncing off of it which would eventually alert Google that your website is no good.

  • Non-unique Content:

If you don’t have anything new to offer, keep silent until you do. Google’s crawlers are always searching for something you to index, if they found the same content over and over again on a bunch of different websites, they’d have no reason to index it more than just once. So be creative, bring something new to the table.

  • Using Paid Links:

You know what’s worse than using useless backlinks, using paid ones. You may find a certain amount of success at the beginning of using such a method, but sooner or later Google will catch you cheating and will take all of your rankings away from you. So why take such a risk? Do some hard work it won’t kill you.

  • Posting Tons Of Adds On Your Website:

Ever used a website that takes you to an ad or another website with every single click along with a load of pop-up ads? That’s how annoying it would be for your website’s users which would lead them to never visit your site ever again. Do you want that to happen? Of course not. So don’t accept any ad offers. I don’t know about you but to me, a website with too many ads on it just seems like a very shady place man.

Ok, I’m going to stop right here because it’s not a short read anymore. Keep everything I told you in mind and stay smart, creative, and safe, and don’t forget to hire an expert to help you do all the hard work the right efficient way.